Own is a contemporary fashion magazine about society’s interpretations of fashion. This magazine rejects the mainstream fashion magazine’s rules and focuses mainly on the everyday fashion that we see all around us. To be truly successful in today’s world, a magazine must challenge its readers in look, feel, and text. As the article Magazine Culture says, “these magazines exist as implicit critiques of their mainstream rivals.” This saying embodies the mission of this magazine. Just like Carl’s Cars isn’t anti-car, but rather anti-car magazine, this magazine is ingeniously anti-fashion. The overall feel of the magazine gives a more down to earth impression, geared towards being practical, realistic, and money conscious; all while having a fun, interesting, pleasing aesthetic.